Their commitment to community is what really kept me hooked in the early years. Nikita (Nikasaur) interacting with the fan-made material was really cool. Having staff interact with players (ex Shurelia) in a way that isn't constrained (like CCP Games and EVE) also kept me playing unlike any other sort of marketing technique.

It all ultimately inspired me to enter into their first community contest (LoL Logo Lookout photo), and it is the only public contest I've ever entered online. Last I heard those entries are still hanging in the office somewhere.

I no longer play, as I got sensible about my time. But really, their commitment to their community is something I still respect from the opposite coast.