Another thing I see is that Apple, unlike the vast majority of competitors, have very limited product ranges.
This means that as a new iteration is developed, every Apple fan is focussed on that team's output. More so when the company decides to venture into a new area altogether (smartphones).
When Samsung produces a new flagship phone (let's say a new Galaxy smartphone), there's a good chance that a Samsung fan will actually have their eyes on another of the companies lines - the Ace, the Note, etc.
This very narrow product focus has helped them direct the attention of users and the media.
Ask any loyal Apple smartphone user worldwide which smartphone they're looking forward to most, it'll be the next iPhone. Ask the same of any loyal Samsung/Sony/LG user and there's a good chance it won't be the global flagship device they mention.
(FWIW, I say this as someone who isn't very fond of Apple or their products, but I appreciate their design and marketing prowess, in most cases)
Don't forget, the iMac G3 had five plastic color cases for some reason. Apple also sells a range of iPhone/iPad cases. Also, a major early selling point on the iPad was the magnates to better integrate with a case.
This means that as a new iteration is developed, every Apple fan is focussed on that team's output. More so when the company decides to venture into a new area altogether (smartphones).
When Samsung produces a new flagship phone (let's say a new Galaxy smartphone), there's a good chance that a Samsung fan will actually have their eyes on another of the companies lines - the Ace, the Note, etc.
This very narrow product focus has helped them direct the attention of users and the media.
Ask any loyal Apple smartphone user worldwide which smartphone they're looking forward to most, it'll be the next iPhone. Ask the same of any loyal Samsung/Sony/LG user and there's a good chance it won't be the global flagship device they mention.
(FWIW, I say this as someone who isn't very fond of Apple or their products, but I appreciate their design and marketing prowess, in most cases)