I think tho that Markdown hasnt won the plain text battle - plain text has. Only a very small percentage of plain text docs are markdown...so small it wouldn't even count...
Reddit, Stack Overflow, GitHub/BitBucket (readmes, tickets, wikis), and it's also used by a couple of CMSs, blog platforms, and static website generators.
Virtually all of the text I write is Markdown. Even this very comment is written in a subset of Markdown (and so is yours).
Thats like saying BP invented oil. To claim a plaintext only comment, sans markdown syntax, as markdown is a big stretch to make. But I understand you will want to make that stretch inorder to justify the magic utility of the format. Thats a big whatever from me.
Anyway. Im not going to argue this further. Agreed to disagree.