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> this is the kind of shallow giving that doesn't create lasting change. I believe true impact comes not just from dollars but people having their hearts invested in causes they believe in.

I don't really agree with this. Whether or not this "shallow giving" creates a lasting change depends on what DaD does with the money.

It's true that "people having their hearts invested in causes they believe in" can have an enormous impact when they act on their feelings. E.g. I care deeply about the current spread of Ebola, or the war that is raging 350 kilometers from my home, but since I'm doing exactly nothing about any of this, my state of heart has absolutely zero impact on anything.

You said "the chance that you help create lasting change and a shift in thinking about yourself versus others is unlikely", but I believe it is important to explicitly separate those two concerns. When one considers donating to charity, one can have multiple reasons for that (usually at the same timie) - like a) "creating lasting change", and b) "shift in thinking about yourself". And maybe c) "positive emotions from helping people". All those reasons are good, but I endorse the idea that one should consider and maximize them separately, or in other words "purchase fuzzies and utilons separately"[0]. The post I linked is a very good take on this topic.

Dollar a Day is not a good way to optimize for a). There are definitely more effective charities out there. It can be an decent way to c) purchase fuzzy feelings cheaply, especially for those who don't have much experience donating or helping people in general. As for b), I think it might have a good enough effect given how strong the human need to stay internally consistent is. You find yourself spending money on charity, therefore you start thinking about yourself as a kind of person that donates to good causes.

> If you're willing to trust Dollar A Day to spread your money to charities, why not just cut out the middle-man and find one charity you trust and believe in to give to?

That was the point of my comment. Between people who don't give to charity at all and people who are willing to "cut out the middle-man" there will always be a group who would give if someone handled the cognitive burden for them. By reducing the process to just subscribing somewhere, Dollar a Day has an opportunity to capture this group, and thus increase amount of money that is given to charities.

So TL;DR: if you think this idea is too cheap a charity for your taste, you're probably not the target audience - you already are willing to be more effective at donating. So give to whom you think you should, and let DaD guys help capture people who otherwise wouldn't donate at all.

[0] - http://lesswrong.com/lw/6z/purchase_fuzzies_and_utilons_sepa...




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