They probably need to present how the data can and is actually being used in a way that hits people personally.
The UK phone hacking 'scandal'[1] showed that the public doesn't really care that much about phones being hacked if it ends up revealing corruption or crime or celebrity gossip. The real big deal was when it came out that they were accessing the voicemail of a missing 13 year old girl, who was later found dead.
The UK phone hacking 'scandal'[1] showed that the public doesn't really care that much about phones being hacked if it ends up revealing corruption or crime or celebrity gossip. The real big deal was when it came out that they were accessing the voicemail of a missing 13 year old girl, who was later found dead.
[1]: https://en.wikipedia.org/wiki/News_International_phone_hacki...