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There's no chance whatsoever that this is a new DRM-encumbered format[1]. None. So some people need to take a breath.

(And there's almost as little chance that it is going to matter any more than the Apple/Bandai Pippin @WORLD.)

If Apple is actually involved in a more significant way than grudgingly acting as fluffer to Bono's fantasies of heroically saving a nonsensical[2] industry that briefly emerged as an artifact of technological limitations of the previous century, I would guess it is some kind of super-metadata-laden format that includes art/video/interview/extras, maybe including built-in remixability or something, that is designed (but unlikely) to entice users to buy even more DRM-free $1.29 songs than they already do in MP3/AAC.

[1]: http://macdailynews.com/2007/02/06/apple_ceo_steve_jobs_post... (Was astonished that Apple doesn't still host this, btw. But it's not gonna change.)

[2]: “Cole Porter wouldn’t have sold T-shirts. Cole Porter wasn’t coming to a stadium near you.” Right. So he would have sold his songs to somebody who was -- or else not made much money from it. So what. There are homeless drummers in SF better than Cole Porter, and no new media format is going to change any of that, nor should it.




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