Doesn't matter who's better at what. If consumers want to make smiley faces with their EQ let them. It's all about customization. Ask Metallica about how great their sound engineers were when they basically neutered their album.

People buy Beats because they like the way they sound (or because their idols use them). Even if you may think it's the same as ultra boost.

It's not about what sounds good, it's about what you think sounds good.