From TFA, it sounds like they might finally understand the dynamics of piracy and drm:
"Bono tells TIME he hopes that a new digital music format in the works will prove so irresistibly exciting to music fans that it will tempt them again into buying music"
Stopping piracy isn't accomplished by punishing users, its done by making legitimacy easier/more appealing in the first place.
However, if it's truly irresistibly exciting, but $1.29 per song, that implies DRM, as one can safely assume the exciting aspect is not the act of purchasing the music.
"Bono tells TIME he hopes that a new digital music format in the works will prove so irresistibly exciting to music fans that it will tempt them again into buying music"
Stopping piracy isn't accomplished by punishing users, its done by making legitimacy easier/more appealing in the first place.
However, if it's truly irresistibly exciting, but $1.29 per song, that implies DRM, as one can safely assume the exciting aspect is not the act of purchasing the music.