I've seen a lot of people making this point about lack of focus wrt the watch, but I don't understand it. There is only one Apple watch, with no variation in storage or other internals. Like the iphone it comes in three finishes, in this case steel, aluminum, and gold.
The straps have zero functionality other than aesthetics, and the mechanism for easily swapping them is brilliant. Watches are jewelry. People who wear them usually own more than one and wear different ones based on the rest of their outfit. The Apple watch is more a more useful device if you wear it every day, and making multiple styles of watch bands makes it easier and more natural to do this. One watch for every occasion.
The straps have zero functionality other than aesthetics, and the mechanism for easily swapping them is brilliant. Watches are jewelry. People who wear them usually own more than one and wear different ones based on the rest of their outfit. The Apple watch is more a more useful device if you wear it every day, and making multiple styles of watch bands makes it easier and more natural to do this. One watch for every occasion.