It did not. And what's more annoying is the way he puts it: I KNOW WHAT STEVE WOULD HAVE DONE. I, a big nobody compared to a CEO that's worked for Apple since 20 years, know why he got it wrong. Now I'm gonna tell you what I would have done.
This is the worst bullshit. Critique is great, and you can pull it off brilliantly even you are a little dot compared to the big guys you're criticizing. This is clearly not the case.
About the customization: there's two version of the Watch, one big, one small. The rest is fashion. Apple knew, better than anybody else, that you need fashion to sell something that stays on your wrist and everybody will see all the time.
Deem it superficial, if you want, but that's reality. Once again competitors couldn't do something similar, because they may have the tech. This time around even the ecosystem. Unfortunately the don't have the best team of designers (not merely industrial designer, designer in general) a company has ever employed.
About the customization: there's two version of the Watch, one big, one small. The rest is fashion. Apple knew, better than anybody else, that you need fashion to sell something that stays on your wrist and everybody will see all the time. Deem it superficial, if you want, but that's reality. Once again competitors couldn't do something similar, because they may have the tech. This time around even the ecosystem. Unfortunately the don't have the best team of designers (not merely industrial designer, designer in general) a company has ever employed.