I hate that too. I wouldn't remove the free and put the current functionality behind a paywall, but I'd still want to leave open the possibility of new functionality as paid add-ons if I go that route (like premium themes as previously suggested). What kind of language might be able to support that without being deceitful or vague?
Just add a section under "Is Creddle Right for me?" with "Short and long-term goals for this project." Then write a paragraph or two on why you're doing it, who you are, where you're going, etc. If you're hoping to make it your startup, that's cool. If you're hoping to advertise your design skills, that's cool too.
I'd also put that information on your "about" page. (Only on the about page, if you want to keep it off the front page.)
