I assume that was $10 million for more than just Super Wall. RockYou's not poorly positioned in this whole widget/app/gadget/plugin space. Meanwhile, Super Wall is a Facebook developer's boring weekend away from irrelevance.
If there's anything dispensible on Facebook, it's wall posts. Superwall is popular because people mass migrated from the original Wall, and they'll go right back if Facebook makes a clearly superior product (or if it integrates in a way that's impossible for an outside developer).
