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"80% of the time people preferred headlines that helped them decide if they wanted to read the full article before they had to click through"

What in the world do the other 20% want?



and you won't believe what the other 20% wanted.


The other 20% don't really care about click-bait, or haven't analysed what's happening, and won't have a strong opinion about it. I'd put money on people in this 20% clicking on these things a lot more than the other 80%.


They simply don't care and probably wouldn't follow the link anyway.


Suspense!




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