Since spiritual energy cannot sustain life, and it's inconceivable that it ever could (there are no such masters, but there is indeed Apple computers for less than $500), life energy is not a possibility, where Apple clearly is for the vast majority of designers. A Tesla car is not a personal alternative for me, I make too little, but I would be an idiot to say that a Tesla wasn't an alternative to a vast majority of Americans based on their actual usage.