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milliams
on July 31, 2014
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NASA presents evidence that microwave thrusters se...
No, but I've seen the BBC do this extensively. They turn CERN in Cern all the time. Perhaps Wired UK are just copying this style.
I've never seen the BBC call the BBC the Bbc though...
jarin
on July 31, 2014
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That's because BBC is an initialism (each letter is pronounced separately) rather than an acronym (pronounced as if it were a word).
pbhjpbhj
on July 31, 2014
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CERN is an acronym and BBC is only an initialism. There is a linguistic trend to using title-case for acronyms; particularly companies seem to be turning their acronyms in to the company name. Perhaps using "Cern" is simply following that trend.
dragonwriter
on July 31, 2014
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British publications have been using titlecase for acronyms for a very long time, its not a recent trend.
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I've never seen the BBC call the BBC the Bbc though...