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This is clearly a problem for the reputation of dropbox.

On their website they market the service as:

"Even if your phone goes for a swim, your stuff is always safe in Dropbox and can be restored in a snap."

With this message in mind, and a valuation of roughly >>10$ BILLION<<.

I think, you can have very very high expectations regarding the data retention of their service.

Also, the whole point of using a service like dropbox is to remove friction/time investment regarding the standard backup/sync tasks.

If you suggests to handle multiple harddisk backups locally+offsite, that is fine except that not everyone wants this kind of time investment and cost associated with a do-it-yourself backup service and rather depend on a service provider that they can trust.




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