"In 2009, Burger King put the $1 Double Cheese Burger on the menu. The item increased sales, which meant Burger King collected more in royalties. But franchisees abhorred it: They couldn’t make money selling a big cheeseburger for a low price. The Burger King franchisee association sued the company to get the burger off the menu. “It was beyond toxic,” says consultant Knapp of the chain’s relationship with its franchisees at the time."
I subsisted off the $1 Double Cheeseburger for a year in college. Now I feel rather guilty about it. Oops.
I subsisted off the $1 Double Cheeseburger for a year in college. Now I feel rather guilty about it. Oops.