Didn't the Hisenburg sticker cover the logo? Sure it didn't cover it up completely, it used the circular shape of the apple, but still it didn't quite look like an unadulterated logo. I think the message of the commercial is pretty clear, while the macbook airs aren't as "customizable", they're still "yours" & people love them. You'd have to take mine from my cold dead hands (even though it could really use some more ram)
I've been putting stickers on my laptop's for years. I don't see why Apple needed a marketing campaign for this, other than to just run some user-contributed ads.
