I 'll probably get down voted to oblivion, but I loved this ad and strongly disliked the "Here's to the crazy ones" campaign.
To elaborate; The here's to crazy ones feels very hypocritical. Here's to the crazy ones, to Armstrong, Einstein, Monroe... Buy a computer! Oh come on. It makes me cringe - it is everything that is wrong with marketing, and the fact that people tout it as the pinnacle of advertising is everything that is wrong with people that are into marketing!
Whereas this, this is awesome. It's down to earth, personal. Apple's logo and apples product is in the centre of attention without becoming an annoyance. It actually made me want to customise a bit my macbook
