I'm just guessing based on next to nothing, but I don't think there's anything wrong with the space. You have two things that many good hackers would find interesting: a big market, and a higher purpose.
It could be cultural, organizational, technical... if I were you I would look into these areas. The fact that you're asking here suggests that you're aware of the cultural factor.
Great programmers want creative collaboration. Frame it as a hard, worthy problem that you want help with, not as a set of technical tasks ("we just need to build the software"); a partnership, not a hierarchy.
Don't put any effort into improving your rhetoric to attract developers; this will only work on the ones who are not as smart. Instead, be as direct and honest as you can, including about what you don't know. I think that quality in your question is what struck me positively and prompted me to reply.
It could be cultural, organizational, technical... if I were you I would look into these areas. The fact that you're asking here suggests that you're aware of the cultural factor.
Great programmers want creative collaboration. Frame it as a hard, worthy problem that you want help with, not as a set of technical tasks ("we just need to build the software"); a partnership, not a hierarchy.
Don't put any effort into improving your rhetoric to attract developers; this will only work on the ones who are not as smart. Instead, be as direct and honest as you can, including about what you don't know. I think that quality in your question is what struck me positively and prompted me to reply.