Maybe I'm an odd parent but I'd never stoop so low. Maybe a few would, but it still seems like an extremely small market.

And surely AT&T could just provide a simple "track this phone" service themselves and cut out loopt altogether for this particular use case.

They already do: https://familymap.wireless.att.com/finder-att-family/welcome...

$9.99/month for two family members. $14.99/month for up to five.

I see this the other way.

There's no way in hell I'd want my kids "friends" (who knows who they friend on loopt) seeing where my kid is at.

All that being said, I wonder if Loopt could offer a "for parents" app that just allows parents to see where their kids are (w/o all the other app functionality). I'd bet a ton of parents would pay for that.

I believe that is what he was getting at. So parents can see where their kid's phone is.

We all know that teenagers are plenty creative when it comes to sneaking around. 1) drop cell phone at friends house and enable call forwarding. 2) do whatever you want.