I've been living and breathing this for 7 years now. Like anything else, when executed well it works, and there is ample evidence of that, which is why companies like SAP, Applebee's, Marriott, Chevron, Coca-Cola, Urban Outfitters, and Adobe are all customers of ours.
I've been living and breathing this for 7 years now. Like anything else, when executed well it works, and there is ample evidence of that, which is why companies like SAP, Applebee's, Marriott, Chevron, Coca-Cola, Urban Outfitters, and Adobe are all customers of ours.
btw - I also wrote a book on the topic: http://loyalty30.com