That's really interesting, but to be fair, did you need that financial exposure to help out? From what I saw on the VC side, the solution was usually an advisory role or sometimes an explicit board one to recognize a particularly valuable individual. Beyond that, I wonder if the incentives here run into the "Israeli day care" problem - by putting a financial price on what was previously help, more freely offered, you might have the adverse effect of making it more transactional.
That being said, best of luck to Kent - experiments are a good thing, and the marketing alone is a good start.
This is kind of tangential to the submission, but I just read through the "Israeli day-care" paper[1], and thought it was quite interesting. The existence of the fine clearly shifted the equilibrium, but I wonder whether or not the introduction of the fine partway through the start of the year contributed anything to the increase of late parents. Redoing the experiment with the addition of a third group of daycare centers, where the fine is specifically laid out at the beginning of the year, might shed some insight into that?
That being said, best of luck to Kent - experiments are a good thing, and the marketing alone is a good start.