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It happened to me ~10 years ago with another health care startup. The sign up booklet looks good and we switch to it. I was with a big company ( - Nokia )at that time. But when the time comes to pay hospital/doctor bill, it has all kind of reasons not too.

I documented the phone calls with them, put the detail on a yahoo group and make sure the group was opened to everyone who want to join and also invited their company's PR/Marketing to join that group.

The issue was resolved immediately. I don't think that company is alive today. Healthcare insurance start up is not easy. I don't trust them base on that experience.

The main issue with insurance is always how much you can trust them when they need to pay up. In the short term, they can always promise low rate to get your attention. But that only get the young folks to switch. After one been thru the experience I been thru, it is hard to trust that kind of company again.

In today's internet age, it is impossible for any "startup insurance" company to do that kind of "hack" to try keep their cash flow and not immediately to have their reputation out to everyone in the world.




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