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It's the same play in both cases - creating extra friction when you step outside of Apple's ecosystem.

Users who switch to an Android phone aren't any more "lost" to Apple than developers who publish on Android. They often still have iPads, iPods and/or Macs. Some might still buy music and/or video from iTunes. And so on.

In both cases, Apple is choosing to risk losing X as well in order to increase their chances of holding onto Y. And since we see other companies making both choices, it isn't an obviously winning or losing play in either case.




Yup. I agree -- I have lots of Apple devices, bought my first Android, and this bug does not make me happy.

I'm not a fanboy for either camp...but I also do want to feel like a vendor is actively trying to lock me in to their hardware forever.

Which will make me less likely to choose an iOS device next time I buy one.




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