It's funny you say that. In many companies you can hear people saying "it's nothing personal, just business" (you also hear the same from movie villains, oh well).
At Apple, for as long as I remember, it's exactly the opposite: it's not just business, it's always personal.
If you hurt Apple, Apple will hurt you back.
You can think of Apple as a smart, powerful, spoiled prince/princess. If you have something the prince(ss) wants, they'll try to be friends with you and shower you with gifts. But if you go this path you better never end up on their bad side.
It may seem childish to some, but as far as game theory goes, this kind if behavior makes one's choices and outcomes very clear when you interact with Apple.
It's funny you say that. In many companies you can hear people saying "it's nothing personal, just business" (you also hear the same from movie villains, oh well).
At Apple, for as long as I remember, it's exactly the opposite: it's not just business, it's always personal.
If you hurt Apple, Apple will hurt you back.
You can think of Apple as a smart, powerful, spoiled prince/princess. If you have something the prince(ss) wants, they'll try to be friends with you and shower you with gifts. But if you go this path you better never end up on their bad side.
It may seem childish to some, but as far as game theory goes, this kind if behavior makes one's choices and outcomes very clear when you interact with Apple.