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Well, Apple's 1990s everything strategy was almost a total failure.

But yes, I could write volumes about the ways Apple could improve developer relations, and a recurrent theme would be the one-way nature of most interactions. Even big developers have a tough time of it, sometimes.

The labs at WWDC are valuable. And the tech talk tours sound like an attempt (have not attended), but it's a long-standing, systemic problem that is probably insoluble without extraordinary effort.

On the other hand, Cocoa is beautiful, and it all works out well in the end.




Sure. And I should make clear the 1990s are a fundamentally wrong analogy because 1990s Apple barely understood that PowerPC chips needed a compiler, much less create Xcode or a developer productivity tool like Swift.

In my mind it's mostly a matter of positioning. An "Evangelist" is there to sell me something. A "Developer Something" is there to listen to me bitch.

Speaking of Cocoa, from what I've heard about NeXT, it was a small company and the developers were one step away from the customers. Perhaps it is 'beautiful' because of a lot direct feedback.




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