Had a hard time getting to a government office or other facility that lots of people have to get/go to on an irregular basis?
Write a blog article about it, but don't just provide the address and phone number, provide VERY specific instructions that one actually needs and doesn't get anywhere else, almost like turn-by-turn GPS. For example: "park by the X retail location, go inside the doors of the building under the Y sign, walk 50m just past the elevators, go up the stairs 1 level (the elevator takes forever), and you're there. You can park for free 1 block East on Y street."
I've done this for a few government offices. The earnings aren't high per month, but they have been consistent for 7 years, pretty good for an hour's work. It's doubtful the Yellow Pages, navigation providers or government website will provide such useful and detailed instructions.
I'm usually reluctant to share any numbers, but it's a few dollars per month per article (on average). It adds up over the years and has been very consistent, which is why I like the segment a lot. Unique views is not a useful number in my opinion, it's all about total revenue. I suppose it's the hyper-local aspect that drives up the ad bid prices on Adsense. The content is also a great example of "Evergreen Content", unlike, say, a review of a World Cup game from yesterday.
I really see it as publishing my thoughts and notes, and things I would have liked to have known in advance. Typical entrepreneurial thinking, "Solve a problem that I actually had", but at a micro scale. Sometimes I end up reading one of my own articles in a few years time because I've forgotten the precise details of the process when I have to go back again.
(This has been one of my highest-upvoted posts on HN so far)
Write a blog article about it, but don't just provide the address and phone number, provide VERY specific instructions that one actually needs and doesn't get anywhere else, almost like turn-by-turn GPS. For example: "park by the X retail location, go inside the doors of the building under the Y sign, walk 50m just past the elevators, go up the stairs 1 level (the elevator takes forever), and you're there. You can park for free 1 block East on Y street."
I've done this for a few government offices. The earnings aren't high per month, but they have been consistent for 7 years, pretty good for an hour's work. It's doubtful the Yellow Pages, navigation providers or government website will provide such useful and detailed instructions.