> My own way to reconcile this -- and I admit it's not a mainstream view -- is that advertisement and salesmanship should be considered just as unethical.
I agree with that, or probably think even more strongly - that advertisements/sales are more unethical than research. It's difficult to put limits though, because even if many salesmen clearly act maliciously, pretty much everything you do or say influences people this way or another; it's how we communicate.
What I'd love to see is Facebook creating an opt-in option for an user to be a part of further sociological research. I'd gladly turn it on and be happy that I'm helping humanity, while Facebook could limit their studies to people who explicitly consented (there's an issue with selection bias though). They have too good data to be not used for the betterment of mankind.
Good point. I guess my concern -- recognizing this makes me sound like a Luddite or someone going on about "humans were never meant to know about this" -- is that the results of research like this aren't going to be used for the betterment of mankind. Rather, it'll be all about how to use a new mental vulnerability to get more eyeballs on someone's content or to increase the dopamine hits from browsing the site.
What I would love -- and what I would eagerly opt-in to -- would be a system where Facebook could educate users on irrational behaviors. "We noticed that 60% of users like you spent an average of 30 seconds more looking at this kind of content... this is because your brain etc etc etc". Creepy, perhaps, but if there were a way to help people be more aware of and defend against advertisement that would be neat.
> Rather, it'll be all about how to use a new mental vulnerability to get more eyeballs on someone's content or to increase the dopamine hits from browsing the site.
Sadly, you've made a great point here. It's very likely that the end results of research will be used exactly for that - as it already happens with most of psychology.
I hope though that some of that research will be used to create better policies and help the society.
> What I would love -- and what I would eagerly opt-in to -- would be a system where Facebook could educate users on irrational behaviors.
I'd happily opt-in to that as well (and opt-in all my relatives too ;)). I don't expect Facebook to ever do that, as it'd exactly opposite to their goal to be able to a/ influence their users, and b/ cater for advertisers, but there already are websites doing exactly that (e.g. LessWrong). They're niche places though; I'd love to see something popular enough to reach general audience.
I agree with that, or probably think even more strongly - that advertisements/sales are more unethical than research. It's difficult to put limits though, because even if many salesmen clearly act maliciously, pretty much everything you do or say influences people this way or another; it's how we communicate.
What I'd love to see is Facebook creating an opt-in option for an user to be a part of further sociological research. I'd gladly turn it on and be happy that I'm helping humanity, while Facebook could limit their studies to people who explicitly consented (there's an issue with selection bias though). They have too good data to be not used for the betterment of mankind.