It's probably unavoidably a time of turmoil - with so much at stake there's a disincentive for all companies to universally "place nice".
A cambrian explosion of standards and partnerships from which most likely one or two durable standards will emerge, hopefully the "best", is natural - but painful if you're impatient to just get something done.
As a kid I was in a Betamax family. After that, I've learned to not be an early adopter when companies start pulling this garbage.