I'm not interested in what IKEA should have done, according to their own interests, but in what they should be allowed to do. Someone ought to be perfectly entitled to run a site on a commercial basis, that discusses Ikea's products and mention's Ikea's name. The line is crossed when a reasonable person would think that the site officially represented Ikea.

I don't know where the music would have stopped if this guy had chosen to fight. I don't blame him for not doing so, but I hope the outcome would have been that he was fully entitled to run his site as he chose, so long as he attempted to avoid anyone thinking the site was officially run by Ikea.