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>I'm also not so much a fan of the fact that this service will auto respond to people saying they should send a shorter email. That's kind of... jerk-like to be honest.

It's probably both a form of advertising and an attempt to grow their market through social pressure. By 'suggesting' people format their emails in such a way as to make them receptive to using the service and insinuating that doing something besides signing up for toastio is an insult (and oh hey... here's a handy signup link right here...) and a waste of your precious time.

Of course, you could simply not write long emails, or quickly scan through the emails you get, or any number of things which don't require a third party startup, but that's not the point.

First, you fabricate the disease, then you sell the cure.




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