I tried this with a site of mine. GoNative works great and there's a lot of future potential too. However, at a certain point, we're just re-mapping the WWW sites 1-to-1 to wrapper apps. Regardless, I place the blame for this on users, entrepreneurs, and consultants, and I think GoNative is really just giving everyone what they want (for better or worse).
Tons of improvements and new cool (and useful) technologies being released for the browsers and yet we have to spend ALL of our time writing JAVA code for biggy-catch-a-piggy STUPID phone apps with features already delivered by a THOUSANDS of different web applications.
Blame the users and Apple. Users for thinking for some reason an app is automatically superior. Apple for having no incentive to make users think otherwise. It greatly annoyed me how apple let their webapps directory rot until they finally removed it. For those that don't remember, webapps were the only apps when the iPhone first came out.
Related (add bookmarks to home screen):
http://lifehacker.com/5809338/add-web-site-bookmarks-to-your...