I don't understand why everyone has focused so much on the beats headphones side of the acquisition instead of the fact the this is a way for apple to get into the streaming market without having to negotiate from the get go with labels who have been weary of them gaining even more control in the music market. When they negotiated the deals for iTunes they were not even a blip on the radar in the eyes of record labels. Sure, the headphones are the immediate value with the price margin, etc. But, in the end, I see the biggest benefit being gained from an apple backed streaming service.

REMEMBER, Apple didn't create iTunes, they bought it.