Apple made 170 Billion dollars last year. They are insane not to try to spend chump change on the music industry. The own the delivery of sound from that industry INTO a vast % of the consumers of it.
Apple is going to own the entire experience of media consumption for some % of their customer base.
They will be the label, the distribution, the hardware and the content. A 100% apple audio feed, all wrapped up in a tight little box tied directly to your bank account. Every click costs you something.
Exactly. You're absolutely right. They will try to control the flow right from the time artists make the sounds to the time the audio hits the listener's ear.
Just as they control an app from the time it's written to the time the user uses the app on their phone (while taking a nice 30% cut of proceeds).
