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rickyc091 on May 28, 2014 | parent | context | favorite | on: Apple Confirms Its $3 Billion Deal for Beats Elect...

Yes, Beats is considered to be "high end." Beats are seen as a symbol as status for kids. Owning a pair makes you "cool." It's similar to how many kids want an iPhone or a pair of Jordans.

dublinben on May 28, 2014 [–]

>Beats are seen as a symbol as status for kids

This might have been true five years ago, but it's not very accurate any more. Beats have come and gone as a fashion piece.

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