Small business are just that: small. It takes time that they don't have to go through the normal loan application process.
Square wins because they already know its a good bet. The merchant wins because they don't have to spend time on something other than their core business (which is probably why they chose Square in the first place).
Square wins because they already know its a good bet. The merchant wins because they don't have to spend time on something other than their core business (which is probably why they chose Square in the first place).