This is a little meta, but to what extent does the fact that companies die like this prevent adoption of new services? If I had a business, I'd hesitate to make it dependent on or spend a lot of time integrating with some small startup that stands a fair chance of going belly up next year, and as a user I'm not about to do something like, say, spend a lot of time picking my favorite music for some music recommendation site when they might die at any time.