Currently my Instagram social stream is being polluted with all kind of people I don't know or don't want to know thanks to Facebook's social integration. I shudder to think what would happen if Facebook would connect their social graph to a direct and intimate photo sharing service.
Ultimately two things are broken:
- Facebook's idea of what social is does not mesh with how most people see it. They seem to have huge problems dealing with non-public interactions and what that would mean for their business.
- Facebook's product design culture seems to have a hard time breaking out of the Silicon Valley bubble and adding stuff of relevance to actual people's day to day existence.
Chances are this will just be another example we can cite of why you don't need software patents - a tacky Facebook clone of snapchat was never going to take off, they probably can't do it this time either. Then again, actually rolling it into their messenger app that people actually use might be a smart improvement on last time.
three things: i) it is much faster, 10x. it's one tap to send a video or message to someone by just holding their profile pic in a gird ii) it's purely 1-1 so every message is for you, no broadcasting iii) it's very authentic as there are no retakes, filters, etc
i) It's two taps to send someone a video on Snapchat, so I'm not sure how this could be anywhere near "10x" faster. ii) many would see that as a limitation, not a feature. iii) Similarly, many would see that as a limitation not a feature.
But it seems very weird to be comparing this on a feature-by-feature basis with Snapchat anyway. I would think Snapchat already has the network effects to essentially capture the market of "ephemeral photos and videos", and what I'd like to know is, what makes this different? If I already had Snapchat installed on my phone, why would I bother to install this?
i) it is four taps on snapchat, no? just did it again and for me it's 4 vs 1 ii)that is true - i guess if you really want to nail a more personal / 1-1 service you need to have some constraints around broadcasting iii) same - if you want it to be personal and authentic you need constraints around that. but good questions, i think if you just try it - it is easiest to experience the differences
I don't know about you, but I think SnapChat is for children (silly ghost mascot).
TapTalk is ridiculously fast and easy to use. The One-Tap-To-Send functionality makes it operate like a Video Walkie Talkie. You have to experience it to see what I mean.
Ultimately two things are broken:
- Facebook's idea of what social is does not mesh with how most people see it. They seem to have huge problems dealing with non-public interactions and what that would mean for their business.
- Facebook's product design culture seems to have a hard time breaking out of the Silicon Valley bubble and adding stuff of relevance to actual people's day to day existence.