If all he's doing is parsing search results, then nobody would be seeing his advertisements. You conveniently left out the part where he uses a bunch of different Twitter accounts designed to appear to be different people.

I agree, but the general point is that specific marketing tricks that work well should be hoarded, not shared, because sharing them destroys their value.

> "because sharing them destroys their value."

... Why?

Because it'll lower your competitive advantage? If your main competitive advantage is knowing about some cheap Twitter trick--sorry, I mean "Growth Hack"--then you need to rethink your game plan.

because sharing them makes them stop working. No one said anything about this being his main competitive advantage.