Many consumers mistake a strong bass for good audio quality
Exactly. Heavy bass sounds powerful, psychologically speaking. And personally, although I prefer a flat response, I'd prefer one with more bass over one with more treble. Consumers have basically associated treble-heavy with the "tinny sound" of cheap headphones/earphones - there's a reason why there's no competing equivalent brand to Beats that emphasises treble (I suppose an appropriate name would be "Shrieks"?)
As for Beats, they (or at least their components) are made by the same OEMs in China that make tons of other headphones/headphone components, just sold at a ridiculous markup. You can buy headphones with the exact same bassy sound (and often the same or very similar looks!) from them, and get the same experience at a more appropriate price.
Exactly. Heavy bass sounds powerful, psychologically speaking. And personally, although I prefer a flat response, I'd prefer one with more bass over one with more treble. Consumers have basically associated treble-heavy with the "tinny sound" of cheap headphones/earphones - there's a reason why there's no competing equivalent brand to Beats that emphasises treble (I suppose an appropriate name would be "Shrieks"?)
As for Beats, they (or at least their components) are made by the same OEMs in China that make tons of other headphones/headphone components, just sold at a ridiculous markup. You can buy headphones with the exact same bassy sound (and often the same or very similar looks!) from them, and get the same experience at a more appropriate price.