1. I'm from the advertising industry. There's a reason Prada sells jeans for $300 and Old Navy's are $30, and we're not targeting Old Navy shoppers with this app.
2. I believe we're selling a rather niche product, therefore $.99 is simply unsustainable at the type of volume us and the other BB's are sold. We also increased the price by $1 with the release of 2.0, and we have plans for addressing the $.99-1.99 market.
3. Utility vs. Disposability. Most $.99 games (though often amazing) last about 30 days or less. We offer a product that we hope you'll use for much, much longer than that.
4. We're the Rolls Royce of black books from a design perspective, and outselling 3 competitors priced at $2.99, 1.99, and .99. We lack a few features to be able to claim total feat. domination, but we do have a few unique ones of our own.
5. We offer anonymous relationship advice and pricing it at .99 opens the door for all kinds of nasty UGC that drives away advertisers.
So in short, think about your product and market thoroughly before you set a price and don't give in simply because "everyone is pricing to $.99". As the AppStore continues to grow rapidly, $.99 doesn't leave much room for marketing expenditures either.
1. I'm from the advertising industry. There's a reason Prada sells jeans for $300 and Old Navy's are $30, and we're not targeting Old Navy shoppers with this app.
2. I believe we're selling a rather niche product, therefore $.99 is simply unsustainable at the type of volume us and the other BB's are sold. We also increased the price by $1 with the release of 2.0, and we have plans for addressing the $.99-1.99 market.
3. Utility vs. Disposability. Most $.99 games (though often amazing) last about 30 days or less. We offer a product that we hope you'll use for much, much longer than that.
4. We're the Rolls Royce of black books from a design perspective, and outselling 3 competitors priced at $2.99, 1.99, and .99. We lack a few features to be able to claim total feat. domination, but we do have a few unique ones of our own.
5. We offer anonymous relationship advice and pricing it at .99 opens the door for all kinds of nasty UGC that drives away advertisers.
So in short, think about your product and market thoroughly before you set a price and don't give in simply because "everyone is pricing to $.99". As the AppStore continues to grow rapidly, $.99 doesn't leave much room for marketing expenditures either.