Aren't april fools normally restricted to the first? Though, hopeful as I am that this is a joke, it really looks like they've run with the concept (videos and everything seem to be evident).
This seems like the complete antithesis of how the "learn to code" movement has centered around bringing women into the field.
That said, though I may not be in direct support I can definitely see this getting more 12-13 year old boys to gain traction they may not have otherwise. Two edges to the sword, I guess.