I'm close to piling on the anti-Tim Cook bandwagon. Everything he does seems to have no relation to product (buybacks, splits, dividends, environment, supply chain cleansing, repatriation taxes, etc.).
That's more of a combination of what the press is writing about, plus the fact that he's much more open and forthcoming about that stuff than his predecessor, than it is an actual observation about what he's spending his time on.