I disagree. We pay with our eyes, time and willingness to put up with bullshit. All of which are valuable to businesses. A lot of companies/websites have decided to lower the cost of that 3rd category (less ads, better UI) in hopes they can get more of the first 2.

That isn't to say the company has any obligation to its readers but just don't feel bad when I have adblock and scripts that fix your broken site.