I've always appreciated the ability to choose between the subscription experience and the ad-supported one. But it also helps that even the free layouts are not that bad on Ars. (For example, they only do the multi-page thing on very long "feature" articles, which are a minority of their content.) So it feels like I'm getting a chance to support something I already like, rather than having to pay for basic usability.
http://arstechnica.com/subscriptions/
I've always appreciated the ability to choose between the subscription experience and the ad-supported one. But it also helps that even the free layouts are not that bad on Ars. (For example, they only do the multi-page thing on very long "feature" articles, which are a minority of their content.) So it feels like I'm getting a chance to support something I already like, rather than having to pay for basic usability.