Disclaimer: I grew up and live in the third world, I'm a co-author of a book on innovation in the third world and I have two inventions that didn't work under my belt, with a third on the way that might just change the world.
This is a wonderfully provocative piece that has made me think, although I disagree with parts of it. Some random thoughts:
- First check you're not trying to solve a social problem with technology.
- Design can be as much a result of accident or trial and error as careful thought upfront. To paraphrase Edison, good design is 1% following the Four Principles and 99% bloodymindedness.
- Design for the community rather than the individual, be they a single person or the President. 70% of the world's population lives in group culture.
- Products that use components which are valuable as standalone items (such as solar panels) will be stripped of those items quickly if they don't deliver an order of magnitude more value.
Author here. Great thoughts and addendum! I absolutely agree with your points. Thanks for sharing. I am hoping to only make the website better over time and add more resources. Feel free to get in touch with me through the site.
>I am hoping to only make the website better over time
Have a look at making your site work without JavaScript support or offer a <noscript> warning why you need JavaScript (and why the page has to be blank without it). Also look at adding fall-backs to your font stacks. If you use Ghostery then Typekit is blocked, which will render all fonts in the default browser font.
As for the content: Coca Cola and a 40$ soccer ball as an example of good design and cheap wheelchairs or prosthetic arms as an example of bad design confuses me. I won't form an opinion on this, as the only thing I could be sure of is that such an opinion would be misinformed, but that was the moment you "lost" me.
I do think this debate is welcome. I would probably be on the side of those that say: intent alone does not make a great product, but the intent is still good. I'd rather see 10 more people try and fail to bring mediocre products to the 3rd world, then to see 10 more sites like this and nothing really happening.
If your vision is so counter to the market, that for it to work it has to change the entrepreneurial mindsets of a majority, then that vision is not too compatible. Is that because the vision is not pragmatic and realistic, or are these entrepreneurs really all building shitty products? It seems like it willingly creates a chicken and egg problem where the rest does not even see one.
Yes, just so you know the site gets blocked by corporate browsing filters- I viewed it at home, but now can't see it at work. I think maybe it has to do with the fact that there no page title... or maybe not, I can't see it anymore!
"First check you're not trying to solve a social problem with technology"
This is incomplete. It should be "First check you're not trying to solve a social problem with technology and no understanding of the social problem".
To claim that you can't solve social problems with technology is silly. Examples:
- People defecate in the same bodies of water that people drink out of. Modern civil engineering technology has solved this in many contexts.
- Occasionally, fires wipe out large swaths of cities. Modern construction technology, combined with fire codes, has solved this in many contexts.
> To claim that you can't solve social problems with technology is silly.
Its true, though one can extend it to the silly version that you can't enable solutions to social problems with technology.
> People defecate in the same bodies of water that people drink out of. Modern civil engineering technology has solved this in many contexts.
Actually, I think social solutions to the social problem here are far older than modern civil engineering technology -- the technical problem is that, even with the social factors addressed, there stop being viable alternatives when you have large numbers of people packed in close quarters without sufficient technical means to separate waste streams from supply streams. Modern civil engineering solves that technical problem, allowing the social solutions to be effective in conditions where they otherwise would not be.
OTOH, technical solutions to, e.g., food production and distribution problems (which the world has many of) don't work when the social infrastructure is not in place to support them (which is why people starve in a world with plenty of food.)
Lots of things that are described as single problems have both technical and social aspects, and addressing one doesn't resolve the other. Resolving the complex problem often requires solving both a social problem and a technical problem.
I stopped reading at this bit about the Free Wheelchair Mission:
"Over 700,000 have been distributed in 90 countries - they could have easily and affordably produced a more appropriate and desirable wheelchair."
Not only did you inaccurately describe the product they deliver (which is constantly increasing in quality), your critique minimizes this example of what is actually fantastic design that has helped nearly a million people.
Would you rather those million people live without mobility while waiting for your mythical designer to build the perfect wheelchair?
The Free Wheelchair Mission is a very nuanced example. The organization is great and the version 2 of their wheelchair I think has embraced the mindset I am discussing. They have learned from their mistakes.
I wish they they had maybe distributed 1000 of version 1 before they went to version 2, not 700,000 of a cut-up plastic chair attached to wheels with bolts. I think in the long run they will do great.
That's an interesting way of describing a non profit that you have listed under the heading "Examples of Useless Design."
The point is, they got something out there and while it may have just been a "cut-up plastic chair attached with wheels and bolts", it gave mobility to hundreds of thousands of people who would have otherwise not had it. I can't see how anyone would categorize that as useless.
It was only through creating that original wheelchair, then watching them being used in the field and getting feedback that they were able to get the knowledge and funding to continue to serve that community.
I think that the Free Wheelchair Mission has had a fantastic feedback loop with its wheelchair recipients which has allowed them to design and distribute their Gen 2 chairs.
I really don't understand your point here. They got something into the market that was very much needed. Their version 1 was a very simple MVP, it is very well designed, and it simply works.
We work with kids that have received the first version of their chairs and giving kids mobility is a huge thing. Not to mention that if/when that plastic chair breaks, we can fix it in house.
The fact that 700,000 people now have mobility is fantastic.
Can you describe what was inaccurate about the description? I'm not familiar tbh, so just want some more information!
That being said, I don't think Ehsan (author) is arguing for a stagnant system that waits for a perfect wheelchair. He is simply advocating for better feedback processes within nonprofits and humanitarian-focused product development.
The wheelchair is a good thing, even with it's arguably effective design. What could it be, though, if designed with more care and feedback?
As someone who has volunteered with the ln-4 hand I found The authors criticism of it pretty lacking as well. He seems to imply it is flimsy and useless while if you looked at this short video of people using it: http://www.youtube.com/watch?v=bpfeWpy0l2A you could really see otherwise.
I think this makes a valid point in describing a problem with nonprofits.
However, other than that I find this very unconvincing. It seems to me like they don't really have any concrete solution or message. They do mention these four points, but I would assume that these are already followed by most nonprofits anyway. They do of course not always succeed (as the examples in the beginning show), but I don't think this is for a lack of awareness.
I also don't really understand what their point is with the "Great Design for Everyone" paragraph. What does the fact that Coke is popular around the world have to do with anything? I would argue that this is much more a question of marketing than product design.
Author here. Thanks for the comment. You are absolutely right about the Coke example relating strongly to marketing. Marketing is about ideas and the powerful idea with Coke is that a homeless person on the side of the street and the president of the USA purchase and consume the same product. What is even more powerful is that the president can't buy a better Coke. What if more products were like that? What if more products were that equitable?
>What is even more powerful is that the president can't buy a better Coke. What if more products were like that? What if more products were that equitable?
Coke does sell drinks that are dramatically more expensive than, ah, coke.
I mean, even the top-end energy and health drinks, while retailing for several times what you'd pay for Coke, are still within the reach of most people, but my point is that they do engage in price discrimination, like most rational profit-maximizing entities.
The difference in price between coke classic and monster, for example, is greater, I think, than the difference between a Honda civic and a accura ILX. The only reason you might think that coke is an "everyone" brand is that you make enough money that the cost of a coke is functionally zero.
There are plenty of product like that. Once you have enough money to afford the thing, most products are the same for anybody. President buys the same skittles as anybody else, same kinder egg as anybody else, same Pepsy, same Game of Thrones book, same Mad Men dvd, etc.
The difference between poor and rich is that President can buy also more expensive drinks (say fresh fruit) juice whenever he feels like and poor can not. Plus, both president and poor usually can buy also water which is in most cases both healthier and cheaper then coke. I do not mean it as criticism of coke, it is tasty for most people. However, it does not solve any problem I'm aware of. It is just that company manufacturing it was more successful in marketing wars.
Not only are many products uniform, but where varying levels of a product are offered, very often this serves largely to provide for price discrimination. That is: there's little actual quality difference between a bargain, mid-market, and top-market item. There are distinguishing differentiations, often, but these serve largely a status or signaling role. In which case, what's being bought or sold isn't intrinsic product quality as measured by performance, but some level of social signaling.
See Thorstein Veblen and the concept of "Veblen Goods".
This isn't always the case, and there are perverse examples as well. E.g., railroad carriage class distinctions in the 19th and early 20th century were often enforced by creating intentionally worse experiences for third-class (least cost) service, to the point that if you could possibly afford to avoid the option, you would pay more to do so. That is: extra effort was made to create a worse experience, because it increase higher-value ticket sales.
And there are goods in which there is an intrinsically superior experience to be had by paying more. In my experience, for most consumer goods, this rarely extends far into the higher pricing realms of a product -- beyond a point, it's pretty much all status signalling. Even worse is when even formerly sufficient low-cost product become contaminated by "high-status" signaling -- with the inevitable effect of reducing what little quality was actually present to start with. Bling and similar ornamentation, the market for bikes, and such.
Competitive marketplaces need not provide high value product.
> DIGNIFY EVERYONE We are all human. Do not discriminate based on geography, culture, or economic status. A homeless person and the President should be treated equally.
From an economic perspective I find this very inefficient. The notion of 'universal' design would neglect the fact that there are very specific design requirements based on said discriminations. By designing one 'universal' product for say the rich/poor instead of one product for each, in most cases, you'd end up with a portion of the rich unsatisfied by an inferior product respective to expectations and an unsatisfied poor because its too expensive for them. In fact I think the cases where this does and should hold true (things like 'soda') are a rarity.
A market exists for designing things specifically for a certain demographic, and markets are where capitalism thrives. Why this this one-size-fits-all model better than a call to designers to start exploring neglected markets and making unique products for said markets?
Funny -- before I got to your part about soda, I was reminded of this Warhol quote:
"What's great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it."
As an example of design for poor people and wealthy people: selling single use sachets of shampoo allows poor people to buy it. They cannot afford a bottle. But wealthy people don't want all those little packets, they just want a bottle.
That's a nice read on what can happen when incentives are misaligned, and what proper charity should look like.
This mirrors some of what I've heard about public housing. Designers tend to get more leeway for weird, artsy designs when they don't have the pressure of having to sell it to the people who will be living there. The poor, however, just want a normal place to live. Most want to live life just like everybody else.
I wonder what OP thinks about things like the NeoNurture?
I find the site quite disingenuous - it really feels like a First World Problem kinda thing. Yes, the prosthetic arm is lame and a poor design, but compared to having no arm, it's much much better.
OP argues that design should be for everyone, and lays out 4 foundations of good design. He/She missed out the most important one: economics
Take for example the NeoNurture. Prior to the invention of the NeoNurture, expensive, well-designed baby incubators would be given as aid to the poor countries, and after a while they stopped using them because the incubators broke down and no one had the knowledge to fix it. You could argue that the modern design of modern baby incubators are poor designs for the poorer countries.
So the guys created NeoNurture, a baby incubator made of motorcycle parts. The design is GREAT for the poor countries, but arguably not great for say, US or Australia. This invalidates the universality argument.
This would also be true for the example given of what NOT to do: "the free wheelchair". Using readily available components allows these products to go on being used well beyond their initial design life. What could be more appropriate or desirable than a working repairable wheelchair?
I can't remember clearly, but when I first started working at Dyson I think we got a talk from the chap that worked on this project.
Hey HN! I am the author. I've found that the most misleading proposition is the notion that offering a shitty product or service for free to people in shitty situations will save the world. The problem is that no one wants a shitty product! We have to change the mindset of designers, makers, entrepreneurs, nonprofits, donors, and everyone!
The main point you seem to be going for reminds of http://www.africafornorway.no/ in a way. While I agree with the overall goal, I do have some criticism when reading the whole thing. Basically, I feel like it needs a bit more fleshing out here and there.
First, I'm surprised that there is no explicit mention of participatory design in the part where you lament the lack of feedback with non-profits:
Then again, I'm studying design in Malmö, Sweden, and maybe it's not that well-known outside of Scandinavia, and the movement was targeting design in general, not this specific issue. Still, it seems to apply to the problem, and the point is that there is an established design approach trying to address it.
Also, I can't say I'm too fond of the four examples you give near, with the exception of the Giradora. The price point seems to violate your own principle of constraint. In places where drinking water and lack of electricity are an issue, these solutions are just very expensive stopgaps.
Furthermore, it does not mention the problem that just donating stuff locally can undermine the local development of better solutions. Does sending life straws over to Africa give them the means to build a more sustainable solution? This ties in to that participatory design I mentioned earlier: the design should be with the target audience, and if possible the end product should be produced by the developing nation.
Finally, these two websites would probably be relevant to your interests:
Well, I can say that the iPhone 5c doesn't sell because it's too expensive without a contract - it's like $600, slightly less than an iPhone 5s and the same as a good iPhone 5 or 4s. Contracts are generally unfavorable.
Same goes for Chromebooks - they cost the same as a good Windows netbook or Android tablet, while offering less features.
In my experience, people in developing countries want the most for their money, and they're not stupid. In fact, they have to be smarter with their cash in order to have any.
Which is why upgradeable/unlocked and used devices are very popular, along with the maximum-hardware/minimum-support devices (most often clones of existing successful stuff) from China.
Also, consider that the value of time vs features is different depending on your lifestyle. If you buy a PC and you have time but not money, you want the most featureful machine that may involve more waiting and maintenance.
The Chromebook is designed with "less is more" in mind. It's a zero-maintenance machine, at a cost of features.
As someone who has worked on the volunteer end of the ln-4 prosthetic hand I find the author's criticism of it lacking. It implies the hand is fairly useless and flimsy, but I would check out this short video: http://www.youtube.com/watch?v=bpfeWpy0l2A to see otherwise. People can write, ride a bike and eat food quite successfully with the hand.
Looking at its financials (through 2010): http://www.ln-4.org/documents/89_Use%20of%20Funds%20v002.pdf the foundation has donated one hand for about every $80 total it receives. I would be quite surprised it is possible to do much better than that for this type of device.
Yes it may be somewhat difficult to take it on and off, but how often do you need to remove a prosthetic hand?
This happens time and time again. 'Band Aid' - a generation ago - was a 'product', i.e. a record with concerts and sport events. They did not invite anyone from Africa to be performing on the record or at the concert - an oversight. The money went to the war lords, the starving were patronised, the food rotted in the harbour, Bob Geldof made millions from the career uplift and everyone felt smug about doing good. It should have been seen as a scandal, but no, we did not want to hear that. Someone will point out to you someone - they don't know their name - who owes their survival to Saint Bob and portray you as worse than Hitler for criticising.
Design is one lens to look at what happens, an interesting lens at that, however, the bigger picture is told all the time with things like Band Aid.
I can't see how some of the examples are "great" design. Yes great for a consumers wet dreams, but there are other "situations" you hadn't thought of. Coca Cola yes great... for Diabetes... the ONE WORLD FUTBOL super awesome for lasting a very long time and polluting the environment while it slowly falls apart for a super long time.
What I am trying to say: This is all good and nice but consumerism shouldn't be the main "desire" to satisfy when thinking about design.
I guess that's the advantage to more generalist orgs like the Red Cross. They're not trying to design a tool for a job, they're trying to get a job done and are procuring tools as needed for the job. If there's a need for wheelchairs and the weird upcycled one does it well, they'll buy those. If conventional wheelchairs will do the job, they'll buy those.
The use of current viral/ad-speak techniques in the article greatly depreciates the argument presented.
Design is iterative. Nearly all non-profit design will originate from the gifter not the giftee. This is suboptimal, but any solution created via social obligation or charity will require a feedback loop in the support tree first in order to allow for a iteration in the recipient loop.
Coca-Cola as a good example and good design...WTF, nobody NEEDS sugary water is really frivolous to show that in a non profit organization. That 4 pictures says to me "select the bad thing: a chair, a watch a pen or diabetes err.. coke".
Ugh. Great message, horrible presentation. The information density is so low that it makes reading pure pain. It feel like trying to eat bamboo to satisfy your hunger for steak :)
In a separate conversation over this article, I noted that NGOs (and in the case at hand, research labs) often face a problem of inherent indirection.
The ideal competitive for-profit firm exists in what's effectively a two-body world:
Producer <- (goods>) (<payment) -> consumer
That is: a producer manufactures goods, for which they get payment from a consumer.
Many NGOs operate in what's effectively a three-body world:
Sponsor -> producer -> consumer
There's a lack of a closed loop. Or rather, the loop-closure is in feedback or services provided to the donor: positive press, status reports, sponsorship opportunities, etc.
Of course, not all for-profit businesses operate in a closed-loop fashion. Two classic instances are military spending and traditional healthcare insurance:
Taxpayer -> Military vendor -> Military Purchasing Officer
Ratepayer -> Healthcare Provider -> Patient
Note that in the military case, the purchasing officer who makes the "buy" decision isn't actually using the materiel acquired. A more complete view would be:
Taxpayer -> Vendor -> Purchasing Officer -> Grunt
Where the grunt might or might not be receiving hardware suitable to the task at hand.
That is, the obligation for spending money is separated from the decision to spend, and from the recipient of the proceeds. Loans to third-world dictators are another classic example, though I'm not sure this market is necessarily competitive (other than for the bankers):
Oppressed taxpayers -> (taxes)-> Corrupt Government -> (interest)-> Big Bank
More interesting are businesses with an indirect consumer model:
Advertiser -> Publisher -> Subscriber/reader
Advertiser -> Google -> Web User
In both cases, the party paying for the service (at least the bulk of it) isn't the apparent consumer. It's the old "if you're not paying for it, you are the product" quip.
Of course, apparently for-profit businesses can fall into similar traps. Microsoft rather famously doesn't really sell to end-users, its primary customers are OEMs and corporate purchasing agents, generally a CTO:
OEM -> Microsoft -> End user
CTO -> Microsoft -> Worker
In both cases, the person using the software is several stages removed from the decisions which go into preparing it. Microsoft began running into serious quality issues as its focus on end-user experience slipped in the 1990s, from which it's never recovered.
There's model in which the two or three or four body world tends to get reduced to what's effectively a zero-body world: free software development.
Though not all users of free software are developers, a great many developers are users. And often a major perk of the development is the use of the product itself. The result is that you have a relationship where the same person or organization is effectively, sponsor, producer, and consumer. In the case of projects such as Debian or OpenBSD, both of which have a clear and explicit end-user mandate, the result is exceptionally high-quality (defined in terms of the goal) results. ASCII art diagrams start breaking down here, but effectively:
... where the loop has been closed, because the three roles are filled by the same party (or parties).
It's not ideal of course -- with large projects, each individual developer typically only plays a limited role. Hell, I've head there might even be disagreements at times. But in comparison to alternative incentive alignment structures the result is excellent, especially given the capital requirements of the projects.
Yes, a company such as Apple which puts an explicit focus on end-user experience and positions itself to sell directly to the user can come close, though it too can drift from this. But the requirements are vastly higher in terms of capital, and the results aren't all that much superior.
This is a wonderfully provocative piece that has made me think, although I disagree with parts of it. Some random thoughts:
- First check you're not trying to solve a social problem with technology.
- Design can be as much a result of accident or trial and error as careful thought upfront. To paraphrase Edison, good design is 1% following the Four Principles and 99% bloodymindedness.
- Design for the community rather than the individual, be they a single person or the President. 70% of the world's population lives in group culture.
- Products that use components which are valuable as standalone items (such as solar panels) will be stripped of those items quickly if they don't deliver an order of magnitude more value.