They run fiber to their Uverse nodes and then apparently tell their salespeople to sell this as a feature. I remember one telling me the benefits of a "fiber optic signal" somehow going to my house over copper. I still ended up switching later on since they're cheaper than my local cable provider, though network performance doesn't seem to be as good.
> benefits of a "fiber optic signal" somehow going to my house over copper
This is what is sold in the UK a lot, its called fibre to the cabinet (FTC) and does indeed make a difference, if your cabinet is on the street corner (100m) that beats the 1 mile maybe to the actual exchange as a lot of internet speed is dictated by the decay one gets with copper signals.
