Sometimes you have to stretch to find some arbitrary point you can hang a negative viewpoint on otherwise what is the point.
It's one of the things I enjoy about HN "Oh you cured cancer and it costs $10 a dose and can be made in a kitchen, brilliant but the site doesn't work properly on Firefox Pre-Alpha on Solaris so I have no faith in you".
It used to bother me but somewhere down the line I just stopped reading the comments and looked for the positive stuff instead.
The url is http://dirtypcbs.com/ and the title on the page is "Dirt Cheap Dirty Boards" and the tag-line is 'No bull, just crappy PCBs'.
I get that they're trying to convey 'quick and dirty', but they're only saying the dirty, crappy part of it, and de-emphasizing the cheap and easy. To me it says not environmentally friendly crap.
It's totally their marketing decision to make though. It would be interesting to see them comment about this, and what their rationale was in choosing the name (it could be that this was extremely well tested and researched).
I like people who focus on the main selling point and who don't try to hide any possible negatives.
This company have very cheap proces but have set expectation for quality low - so when the customer actually gets the boards they're probably going to be pleased.
