Think of the set of applications that can also be implemented as responsive web applications.
Now you'll be able to implement them with a native experience, without significantly increasing your costs.
What about games? I've got a load of games on the iPad, why can't I play them on my (hypothetical) touch-enabled MacBook Pro?
Why do I have to pay twice for everything?
This is just what Sony have done with Cross-Play - customers love being able to buy a game once and then be able to play it on their PS3, PS4 and Vita.
Now you'll be able to implement them with a native experience, without significantly increasing your costs.
What about games? I've got a load of games on the iPad, why can't I play them on my (hypothetical) touch-enabled MacBook Pro?
Why do I have to pay twice for everything?
This is just what Sony have done with Cross-Play - customers love being able to buy a game once and then be able to play it on their PS3, PS4 and Vita.